Social Media training that is

Simple
Practical
Relevant
Accessible

and designed for Canadian businesses.

Program Overview

"Social media is a powerful tool to help you connect with your ideal audience and showcase your brand. Social media can help you meet several business goals, including increasing sales, expanding market reach, launching new products, as well as improving customer experience and retention."

Social media can be complex to understand and manage. With multiple platforms that all have changing trends and algorithms, keeping up can be a time-consuming task.

This certificate program helps you determine which social media platforms you should be marketing your business on and provides a simple, in-depth understanding of how to market your business successfully on Facebook, LinkedIn, Instagram, TikTok, Google Business, and more.

FORMAT

Online

DURATION

6 Weeks

TIME

24 Class Hours

SCHEDULE

Weekly

We guarantee that you will see a marketing ROI increase within one year, or we will provide you with free one-on-one coaching to ensure you do!

*Participants must have completed the program & activities and implemented any action items that were produced as a result for businesses to qualify.

Program Modules & Outcomes

Social Media

  • 1

    SOCIAL MEDIA MARKETING 

    You are setting a strong foundation for marketing on social media by defining the “who,” “what,” “where,” “why,” and “how” of your social media marketing strategy.

  • 2

    ORGANIC MARKETING


    Crafting your social identity organically through compelling social media content by incorporating your brand story, visual identity and tone.

  • 3

    SOCIAL MEDIA COMMUNICATIONS

    Applying principles and practices learned from the first two Courses to create and share a message on social media so participants can learn first-hand the work and expectations involved.

  • 4

    PAID SOCIAL MARKETING

    Learn how to design a strong multi-platform marketing campaign with a specific purpose and the ability to measure results and adjust quickly. Learn how to design a strong multi-platform marketing campaign with a specific purpose and the ability to measure results and adjust quickly.

  • 5

    SOCIAL MEDIA PLANNING & KPI'S

    Planning a full social media campaign, including what goals you want to accomplish, choosing the strategy and finally, how to measure your results and ROI.

  • 6

    SETTING UP SOCIAL ADS

    Applying principles and practices learned from the last two Courses to create an ad from start to finish so participants can learn first-hand the work and expectations involved.

Funding Opportunities are Available!

Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees? 
Our goal is to help non-profit organizations & business's find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more & we have Customer Experience Specialists available to help you through the application process.

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Talk to one of our Business Advisors

You probably have lots of questions right now, & that's normal! There is a lot to consider. Our business advisors are trained to help you find the right grant, learning program financing options for your business. Book a free 15 minute discovery call using the link below to find out if one of our programs is the right fit for you!