Search Engine training that is
Simple
and designed for Canadian businesses.
FORMAT
Online
DURATION
6 Weeks
TIME
24 Class Hours
SCHEDULE
Weekly
We guarantee that you will see a marketing ROI increase within one year, or we will provide you with free one-on-one coaching to ensure you do!
*Participants must have completed the program & activities and implemented any action items that were produced as a result.
Program Modules & Outcomes
SEO/SEM
INTRODUCTION & FUNDAMENTALS
Launch into the first unit of this course by gaining a strong understanding of the technical field that is Search Engine Marketing (SEM)EXPLORING ORGANIC SEARCH
Learn the skills and concepts needed to build an organic presence and improve search ranking, including creating content with SEO in mind, building a backlink strategy, taking advantage of local SEO
and using the Google search console to discover hidden issues within your site.WORKSHOP #1 - SEO IMPLEMENTATION
In this workshop, you will evaluate your current position as it relates to your online presence, develop a detailed plan and action items for improving your online presence on search, and understand how to win leads from your competitor's SEO
PAID SEARCH ENGINE MARKETING
Learn how advertising on search engines works, and apply the skills needed to create targeted and impactful text ads that resonate with search intent, including how to create high-quality, high-ranking ads, keywords, display ads & advanced search marketing concepts
SEM MEASUREMENTS
Explore how to use Google Analytics and, Google Tag Manager and other industry-standard tools to continuously improve your SEO & SEM effortsWORKSHOP #2 - CREATING A PAID SEARCH CAMPAIGN
In this workshop, you will build a plan to significantly increase leads to your business that leverages your SEO with paid ads. Begin to implement strategies to win leads from your competition.
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Funding Opportunities are Available!
Did you know that there are a variety of government grants available to help eligible employers & organizations with financial support to train employees?
Our goal is to help businesses and non-profit organizations find support training new or existing employees & find funding to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.
Talk to one of our Business Advisors
You probably have lots of questions right now, and that's normal! There is a lot to consider. Our business advisors are trained to help you find the right learning program, financing options & grant for your business. Book a free 15 minute discovery call using the link below to find out if one of our programs is the right fit for you!