Management training that is

Simple
Practical
Relevant
Accessible

and designed for Canadian businesses.

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Managing People Training Program

Engaging Learning Style

Learn from peers in class, and then apply your new knowledge by creating your own management plan.

Designed for Small Businesses

Learn about management in a way that is practical and immediately applicable to your business.

Develop YOUR Winning Strategy

Discover what tools and strategies will work for your business to create a culture of greatness.

FORMAT

Online

DURATION

10 Months

TIME

64 total hours

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    Program Overview

    No employees come with a handbook on how to work with them, manage their behaviors, or communicate with them - but if they did, this course would be that handbook! 
    Our People Management Certificate Program, in partnership with Decode Greatness Consulting. provides managers, incoming managers, and business owners with a foundational understanding of how to manage people.

    Participants will first learn how to identify what causes the conflicts that lead to communication & behavioral issues within their teams. They will then learn key insights into how to adapt and overcome these challenges. Finally, participants will learn how to bring it all together to develop a culture of greatness.

    Throughout this program, participants will gradually collect tools and build a plan for managing themselves and others through individual CAPSTONE activities

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INTRODUCTION TO MARKETING


Learn the basics of marketing theory and planning.

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THE EVOLUTION OF MARKETING & YOUR BRAND

Understand how marketing has shifted as a result of COVID and how your brand can adapt

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FINDING YOUR IDEAL CLIENT


Develop a clear picture of your ideal client and their motivations and behaviors.

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CRAFTING YOUR CUSTOMER EXPERIENCE

Aftersales support in marketing, sales, and staff training for enhanced performance.

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WEBSITE DESIGN


Learn how to build great websites designed to convert visitors into leads.

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SEARCH ENGINE OPTIMIZATION

Learn how to get your website noticed by search engines like Google & Bing.\

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SOCIAL MEDIA BASICS

Discover which platforms you should be on and how to engage your audience.

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SOCIAL MEDIA MARKETING

Learn how to post ads on each platforms to target your ideal audiences.

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SEARCH ENGINE MARKETING

Learn how to get started with paid advertising on Google & Bing.

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OTHER MARKETING OPTIONS

Take a quick look at more traditional marketing options like email, print, & radio.

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GUERILLA MARKETING & REPUTATION MANAGEMENT

Explore unconventional, low cost, high impact marketing methods.

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BRAND STORYTELLING

Multipurpose assistance for online stores and offline retail businesses.

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CONTENT WRITING


Craft marketing messages that suite your channel, mode, campaign, and audience.

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CONTENT DRIVEN MARKET

Decide which types of content best suit your brand, your audience, and your goals.

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CREATING VISUAL CONTENT

Learn how to find and take great photos, video, and audio and edit them into quality content.

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DEVELOPING AN EXECUTING STRATEGY

Begin developing your overall marketing strategy & execution plan.

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DEVELOPING AN EXECUTING STRATEGY

Develop a weekly, monthly, and annual execution plan.

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DEVELOPING A BUDGET

Learn how to budget & allocate resources to successfully execute your marketing plan.

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WEBSITE ANALYTICS

Learn how to understand your website analytics and tweak to increase conversion.

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SEARCH ENGINE ANALYTICS

Learn how to understand your SEO & SEM analytics and tweak to increase leads.

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SOCIAL MEDIA ANALYTICS

Learn how to understand your Facebook & Twitter analytics and tweak to increase leads.

SOCIAL MEDIAL ANALYTICS

Learn how to understand your other social media analytics and tweak to increase leads

OPTIMIZING YOUR EFFORTS

Review and gather feedback on your overall marketing plan from peers & instructors.

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WEBSITE ANALYTICS

Learn how to understand your website analytics and tweak to increase conversion.

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SEARCH ENGINE ANALYTICS

Learn how to understand your SEO & SEM analytics and tweak to increase leads.

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SOCIAL MEDIA ANALYTICS

Learn how to understand your Facebook & Twitter analytics and tweak to increase leads.

SOCIAL MEDIAL ANALYTICS

Learn how to understand your other social media analytics and tweak to increase leads

OPTIMIZING YOUR EFFORTS

Review and gather feedback on your overall marketing plan from peers & instructors.

Funding Opportunities are Available!

Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees? 
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.