Training that is

Simple
Practical
Relevant

and designed for Saskatchewan entrepreneurs and beyond.

Digital Marketing for Entrepreneurs Certificate Program

Engaging Learning Style

Learn from peers in class, and then apply your new knowledge by creating your own marketing plan.

Designed for Entrepreneurs

Learn about marketing in a way that is practical and immediately applicable to your business.

Develop YOUR Winning Strategy

Discover what tools, strategies, and platforms will work for your business to deliver your ideal leads.

FORMAT

Online

DURATION

10 Weeks

TIME

1 class - 3hrs /wk

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    Program Overview

    This course provides the participant with the tools to market their business, with a focus on marketing through digital channels. Participants will learn to adapt and overcome marketing and business challenges arising from the pandemic. 
    Participants will gain a foundational understanding of traditional, digital, and integrated marketing strategies; branding and reputation management; social media management; website design and management; content creation; and digital marketing analytics. This course also includes a module on managing virtual teams in a variety of contexts. 
    As a culmination of the course, participants will complete a capstone project which will walk them through the creation of an executable marketing plan for their business.

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Marketing Fundamentals

This course introduces participants to basic concepts and language around marketing as it relates to entrepreneurs and their need to drive business revenue.

    Digital, traditional, & integrated marketing
    Understanding your customer & their journey
    Introduction to marketing strategy
    Defining & managing your brand
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Website Design & SEO

Participants will learn how to design, build, and convert visitors to leads with a website that optimizes SEO and provides your users with an excellent experience. 

    Understanding SEO & SEM
    Website design & management
    Lead generation & conversion optimization
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Social Media Optimization

Course participants will learn how to harness the lead generation power of social media by developing and executing a social media strategy tailored to their business.

    Choosing your platforms wisely
    Organic and paid promotions
    Engaging with your audience
    Maximum lead generation strategies

Social Media Optimization

Course participants will learn how to harness the lead generation power of social media by developing and executing a social media strategy tailored to their business.

    Choosing your platforms wisely
    Organic and paid promotions
    Engaging with your audience
    Maximum lead generation strategies

Funding Opportunities are Available!

Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees? 
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.