Marketing training that is
and designed for Canadian businesses
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Engaging Learning Style
Learn from peers in class, and then apply your new knowledge by creating your own marketing plan.
Designed for Entrepreneurs
Learn about marketing in a way that is practical and immediately applicable to your business.
Develop YOUR Winning Strategy
Discover what tools, strategies, and platforms will work for your business to deliver your ideal leads.
52 total hours
This certificate program provides the participant with the tools to market their business, with a focus on marketing through digital channels. Participants will learn to adapt and overcome marketing and business challenges arising from the pandemic.
Participants will gain a foundational understanding of traditional, digital, and integrated marketing strategies; branding and reputation management; social media management; website design and management; content creation; and digital marketing analytics. This course also includes a module on managing virtual teams in a variety of contexts.
As a culmination of the course, participants will complete a capstone project which will walk them through the creation of an executable marketing plan for their business.
INTRODUCTION TO MARKETING
Learn the basics of marketing theory and planning.
THE EVOLUTION OF MARKETING & YOUR BRAND
Understand how marketing has shifted as a result of COVID and how your brand can adapt
FINDING YOUR IDEAL CLIENT
Develop a clear picture of your ideal client and their motivations and behaviors.
CRAFTING YOUR CUSTOMER EXPERIENCE
Aftersales support in marketing, sales, and staff training for enhanced performance.
Learn how to build great websites designed to convert visitors into leads.
SEARCH ENGINE OPTIMIZATION
Learn how to get your website noticed by search engines like Google & Bing.\
SOCIAL MEDIA BASICS
Discover which platforms you should be on and how to engage your audience.
SOCIAL MEDIA MARKETING
Learn how to post ads on each platforms to target your ideal audiences.
SEARCH ENGINE MARKETING
Learn how to get started with paid advertising on Google & Bing.
OTHER MARKETING OPTIONS
Take a quick look at more traditional marketing options like email, print, & radio.
GUERILLA MARKETING & REPUTATION MANAGEMENT
Explore unconventional, low cost, high impact marketing methods.
Multipurpose assistance for online stores and offline retail businesses.
Craft marketing messages that suite your channel, mode, campaign, and audience.
CONTENT DRIVEN MARKET
Decide which types of content best suit your brand, your audience, and your goals.
CREATING VISUAL CONTENT
Learn how to find and take great photos, video, and audio and edit them into quality content.
DEVELOPING AN EXECUTING STRATEGY
Begin developing your overall marketing strategy & execution plan.
DEVELOPING AN EXECUTING STRATEGY
Develop a weekly, monthly, and annual execution plan.
DEVELOPING A BUDGET
Learn how to budget & allocate resources to successfully execute your marketing plan.
Learn how to understand your website analytics and tweak to increase conversion.
SEARCH ENGINE ANALYTICS
Learn how to understand your SEO & SEM analytics and tweak to increase leads.
SOCIAL MEDIA ANALYTICS
Learn how to understand your Facebook & Twitter analytics and tweak to increase leads.
SOCIAL MEDIAL ANALYTICS
Learn how to understand your other social media analytics and tweak to increase leads
OPTIMIZING YOUR EFFORTS
Review and gather feedback on your overall marketing plan from peers & instructors.
Funding Opportunities are Available!
Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees?
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.