Marketing training that is

Simple
Practical
Relevant
Accessible

and designed for Canadian businesses


Talk to one of our Business Advisors

You probably have lots of questions right now, and that's normal! There is a lot to consider. Our business advisors are trained to help you find the right learning program, grant, and financing options for your business. Book a free 15 minute discovery call using the link below to find out if one of our programs is the right fit for you!


Digital Marketing Foundations

Engaging Learning Style

Learn from peers in class, and then apply your new knowledge by creating your own marketing plan.

Designed for Entrepreneurs

Learn about marketing in a way that is practical and immediately applicable to your business.

Develop YOUR Winning Strategy

Discover what tools, strategies, and platforms will work for your business to deliver your ideal leads.

FORMAT

Online

DURATION

9 Months

TIME

48 Total Hours

  • Digital Marketing Certificate Program

    Program Overview

    Our Digital Marketing Foundations Certificate Program gives participants the tools to better market their business using digital channels that are effective and efficient for small businesses. Participants will learn key insights to adapt to and overcome marketing and business challenges arising from the pandemic.
    Our marketing experts will help you gain an understanding of traditional, digital, and integrated marketing strategies; branding and reputation management; social media management; website design and management; content creation; and digital marketing analytics.
    Throughout this program, participants will gradually build an executable marketing plan for their own business through individual capstone activities.

Program Modules

INTRODUCTION TO MARKETING


Learn the basics of marketing theory and planning.

THE EVOLUTION OF MARKETING & YOUR BRAND

Understand how marketing has shifted as a result of COVID and how your brand can adapt

FINDING YOUR IDEAL CLIENT


Develop a clear picture of your ideal client and their motivations and behaviors.

CRAFTING YOUR CUSTOMER EXPERIENCE

Aftersales support in marketing, sales, and staff training for enhanced performance.

WEBSITE DESIGN


Learn how to build great websites designed to convert visitors into leads.

SEARCH ENGINE OPTIMIZATION

Learn how to get your website noticed by search engines like Google & Bing.

SEARCH ENGINE MARKETING

Learn how to get started with paid advertising
on Google & Bing.

SOCIAL MEDIA BASICS

Discover which platforms you should be on and how to engage your audience.

SOCIAL MEDIA MARKETING

Learn how to get started posting ads on each
platforms to target your ideal audiences.

OTHER DIGITAL MARKETINGOPTIONS

Learn how to get started posting ads on each
platforms to target your ideal audiences.

INTEGRATED MARKETING

Learn about traditional marketing methods and
how to integrate them with digital marketing
campaigns.

PROGRAM INTRODUCTION

Familiarize yourself with B Wise Online Academy platform, course layout, & materials.

BRAND STORYTELLING


Craft a brand story that fits your company values and speaks to your ideal client.

CREATING CAMPAIGNS

Plan & create a marketing campaign spanning
across multiple channels.

CONTENT CREATION

Learn how to create great content (visual, text, & audio) suited for your audience andrepresentative of your brand personality.

DEVELOPING YOUR STRATEGY

Understand how different marketing strategies can be used to market your brand

DEVELOPING YOUR PLAN

Begin developing your overall marketing strategy & execution plan.

DEVELOPING A BUDGET

Learn how to budget & allocate resources to
successfully execute your marketing plan.

SOCIAL MEDIA ANALYTICS

Learn how to understand what your social
media analytics can tell you about your
audience

SOCIAL MEDIA ANALYTICS

Learn how to analyze your social media campaigns to determine how to improve them.

WEBSITE ANALYTICS

Learn how to understand your website
analytics and tweak to increase conversion.

SOCIAL MEDIA ANALYTICS

Learn how to understand your other social
media analytics and tweak to increase leads.

ANALYZING ROI & OPTIMIZING
YOUR CAMPAIGNS

Review your plan, budget, and results to begin
calculating ROI and gather feedback.

Funding Opportunities are Available!

Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees? 
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.