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Digital Marketing Certificate Program

Engaging Learning Style

Learn from peers in class, and then apply your new knowledge by creating your own marketing plan.

Designed for Entrepreneurs

Learn about marketing in a way that is practical and immediately applicable to your business.

Develop YOUR Winning Strategy

Discover what tools, strategies, and platforms will work for your business to deliver your ideal leads.

FORMAT

Online

DURATION

10 Months

TIME

52 total hours

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    Program Overview

    This certificate program provides the participant with the tools to market their business, with a focus on marketing through digital channels. Participants will learn to adapt and overcome marketing and business challenges arising from the pandemic. 
    Participants will gain a foundational understanding of traditional, digital, and integrated marketing strategies; branding and reputation management; social media management; website design and management; content creation; and digital marketing analytics. This course also includes a module on managing virtual teams in a variety of contexts. 
    As a culmination of the course, participants will complete a capstone project which will walk them through the creation of an executable marketing plan for their business.

CONTENT PROGRAM

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INTRODUCTION TO MARKETING


Learn the basics of marketing theory and planning.

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THE EVOLUTION OF MARKETING & YOUR BRAND

Understand how marketing has shifted as a result of COVID and how your brand can adapt

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FINDING YOUR IDEAL CLIENT


Develop a clear picture of your ideal client and their motivations and behaviors.

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CRAFTING YOUR CUSTOMER EXPERIENCE

Aftersales support in marketing, sales, and staff training for enhanced performance.

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WEBSITE DESIGN


Learn how to build great websites designed to convert visitors into leads.

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SEARCH ENGINE OPTIMIZATION

Learn how to get your website noticed by search engines like Google & Bing.\

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SOCIAL MEDIA BASICS

Discover which platforms you should be on and how to engage your audience.

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SOCIAL MEDIA MARKETING

Learn how to post ads on each platforms to target your ideal audiences.

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SEARCH ENGINE MARKETING

Learn how to get started with paid advertising on Google & Bing.

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OTHER MARKETING OPTIONS

Take a quick look at more traditional marketing options like email, print, & radio.

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GUERILLA MARKETING & REPUTATION MANAGEMENT

Explore unconventional, low cost, high impact marketing methods.

IMPLEMENTATION PROGRAM

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BRAND STORYTELLING

Multipurpose assistance for online stores and offline retail businesses.

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CONTENT WRITING


Craft marketing messages that suite your channel, mode, campaign, and audience.

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CONTENT DRIVEN MARKET

Decide which types of content best suit your brand, your audience, and your goals.

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CREATING VISUAL CONTENT

Learn how to find and take great photos, video, and audio and edit them into quality content.

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DEVELOPING AN EXECUTING STRATEGY

Begin developing your overall marketing strategy & execution plan.

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DEVELOPING AN EXECUTING STRATEGY

Develop a weekly, monthly, and annual execution plan.

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DEVELOPING A BUDGET

Learn how to budget & allocate resources to successfully execute your marketing plan.

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WEBSITE ANALYTICS

Learn how to understand your website analytics and tweak to increase conversion.

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SEARCH ENGINE ANALYTICS

Learn how to understand your SEO & SEM analytics and tweak to increase leads.

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SOCIAL MEDIA ANALYTICS

Learn how to understand your Facebook & Twitter analytics and tweak to increase leads.

SOCIAL MEDIAL ANALYTICS

Learn how to understand your other social media analytics and tweak to increase leads

OPTIMIZING YOUR EFFORTS

Review and gather feedback on your overall marketing plan from peers & instructors.

Funding Opportunities are Available!

Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees? 
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.