Sales training that is

Simple
Practical
Relevant
Accessible

and designed for Canadian businesses.

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Breakthrough Sales Training

Engaging Learning Style

Learn from peers in class, and then apply your new knowledge by creating your own marketing plan.

Designed for Sales Teams

Learn about marketing in a way that is practical and immediately applicable to your business.

Develop YOUR Winning Strategy

Discover what tools, strategies, and platforms will work for your business to deliver your ideal leads.

FORMAT

Online

DURATION

14 Weeks

TIME

1 class-
2 hrs/ Week

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    Program Overview

    Our current environment demands a shift in the way we engage with and sell to customers. Sales professionals must be equipped to break the barriers that exist when selling particularly in the virtual world.

    This certificate program combines core traditional sales strategies in our 9 step sales process with psychological, marketing, and virtual tools and skills that will give you or your sales team a competitive edge.

    Participants will learn how to build and maintain a strong lead pipeline, win more opportunities in meetings, and create raving fans as a result of an excellent customer experience. During the program, participants will begin by understanding themselves, their product & company, and their target audience more fully; prepare for and ace sales meetings, and create a raving fan base.

Funding Opportunities are Available!

Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees? 
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more and we have Customer Experience Specialists available to help you through the application process.

CONTENT PROGRAM

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UNDERSTAND YOURSELF

Learn how your personality, limiting beliefs, & motivation effect your ability to sell.

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UNDERSTAND YOUR PRODUCT

Develop your unique selling proposition for yourself, your product, & your company.

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LEAD GENERATION


Learn strategies to build your personal brand and generate leads online.

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TARGETING YOUR IDEAL CLIENT

Identify, qualify, & engage your ideal customers & stakeholders.

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CLOSING THE APPOINTMENT

Craft your script & build your persistence to win more appointments.

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ENGAGING YOUR CLIENT

Learn how to set up and run your meeting to build long lasting relationships with clients.

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THE POWER OF STORYTELLING

Develop a powerful sales presentation around storytelling & make a strong recommendation.

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HANDLING OBJECTIONS

Learn how to anticipate & overcome objections to get a deal unstuck.

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CLOSING THE DEAL


Knowing the difference between a 1 & 2 call close & when to terminate the deal.

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MOVE BEYOND SATISFACTION

Identify ways that you can improve the client experience to surprise & delight.

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RAVING FANS TO REFERRALS

Learn how to convert your raving fans into your referral base.

IMPLEMENTATION PROGRAM

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WORKSHOP 1

Complete your personal assessment & evaluate your current sales capabilities.

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WORKSHOP 2

Complete your sales target evaluation and your Pains & Gains worksheet & develop your elevator pitch.

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WORKSHOP 3

Discuss your communication style & s create scripts for different personality types.

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WORKSHOP 4

Practice & collect feedback on your appointment scripts.

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WORKSHOP 5

Build networking scripts & assess networking opportunities in your area.

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WORKSHOP 6

Build your Fact Finding Matrix & present your fact finding scripts to the group.

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WORKSHOP 7

Refine and collect feedback on your presentation.

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WORKSHOP 8

Build an Objection Handling Matrix & test it with the group.

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WORKSHOP 9

Refine & practice closing techniques with your peers.

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WORKSHOP 10


Build up your personal brand.

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WORKSHOP 11


Gather feedback on YOUR sales meeting video.

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WORKSHOP 12


Gather feedback on YOUR sales meeting video - continued.

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WORKSHOP 13


Evaluating your progress relative to workshop 1.

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WORKSHOP 14


Ask any final questions & wrap up.