An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

Wayne UnRuh

Co-Founder & CEOInstructor for the Breakthrough Sales Certificate Program

Wayne has a gift of storytelling and loves a good laugh. He believes that every brand and business has a story to tell, and business is no laughing matter. Wayne has held various executive level positions throughout his 30 year career in business including CFO of DirectWest Publishing, President and CEO of PrintWest Communications and Regional Sales Manager for User-Friendly Phone Book to name a few. He has launched several business over his career including Metrics Online Marketing, Save Locale & Business Wise Coaching.
A graduate of the University of Saskatchewan from Commerce. He obtained his Chartered Accountant designation in 1999 and attended numerous executive courses in the field of marketing, management and mergers and acquisitions at Richard Ivey School of Business, Queens University, North Western University and Harvard University.
Having worked with hundreds of marketing clients, managed several businesses and trained & managed many sales teams throughout his career, Wayne has a wealth of knowledge to bring to the table.

  • Winning: The Ultimate Business How-To Book by Jack Welch

  • Hockey

  • Beverly Hills Chihuahua

  • I enjoy spending time with family & pursuing new business ventures

Also get to know...


Jenna Raimbault

Co-Founder & Vice President


Elizabeth Teliz-McQuarrie

Instructor, People Management Program


Don Hansen

Instructor, Financial Management Program